Investment Philosophy

We encourage our clients to stand by our Investment Principles

  • Investing is for meeting long term goals, saving is for short term goals
  • Diversification is essential – Broad diversification with exposure to all parts of the global stock and bond markets reduces risk
  • Market timing and performance are losing strategies – we believe it is time in the market that counts, not timing the markets
  • Past performance is no guarantee of future performance
  • Markets price assets fairly and trying to ‘outperform’ the market can be a costly game with little reward
  • Long term investing, not short term speculating


These short videos produced by Dimesional Fund Advisers help to demonstrate how short term events or ‘noise’ become insignificant in the long term investment journey and the value of advice along that journey: